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Handbook of Media Audiences
Contributor(s): Nightingale, Virginia (Editor)
ISBN: 1405184183     ISBN-13: 9781405184182
Publisher: Wiley-Blackwell
OUR PRICE:   $244.10  
Product Type: Hardcover - Other Formats
Published: May 2011
Qty:
Additional Information
BISAC Categories:
- Social Science | Media Studies
Dewey: 302.23
LCCN: 2011003989
Series: Global Handbooks in Media and Communication Research
Physical Information: 1.4" H x 6.6" W x 9.7" (2.60 lbs) 562 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field