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The Definitive Guide to Google Adwords: Create Versatile and Powerful Marketing and Advertising Campaigns
Contributor(s): Weller, Bart (Author), Calcott, Lori (Author)
ISBN: 1430240148     ISBN-13: 9781430240143
Publisher: Apress
OUR PRICE:   $40.49  
Product Type: Paperback
Published: May 2012
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Computers | Web - Search Engines
- Business & Economics | Advertising & Promotion
Dewey: 659.144
Series: Expert's Voice in Web Development
Physical Information: 0.8" H x 7.5" W x 9.25" (1.47 lbs) 388 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

Everything related to the platforms are covered in detail--account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.