| Blowing Up the Brand: Critical Perspectives on Promotional Culture Contributor(s): Miller, Toby (Editor), Aronczyk, Melissa (Editor), Powers, Devon (Editor) |
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ISBN: 1433108666 ISBN-13: 9781433108662 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $155.66 Product Type: Hardcover Published: July 2010 |
| Additional Information |
| BISAC Categories: - Social Science | Anthropology - Cultural & Social - Language Arts & Disciplines | Communication Studies - Social Science | Sociology - General |
| Dewey: 306.34 |
| LCCN: 2010023360 |
| Series: Popular Culture and Everyday Life |
| Physical Information: 338 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology. |