| Talking Green: Exploring Contemporary Issues in Environmental Communications Contributor(s): Ahern, Lee (Editor), Bortree, Denise Sevick (Editor) |
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ISBN: 1433117908 ISBN-13: 9781433117909 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $49.88 Product Type: Paperback - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Nature | Natural Resources - Science - Language Arts & Disciplines | Communication Studies |
| Dewey: 333.701 |
| LCCN: 2012026571 |
| Physical Information: 0.6" H x 5.9" W x 8.8" (0.75 lbs) 233 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one right answer to the question of environmental communications strategies and tactics, just as there is no one environmental communications . The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas. |