The Handbook of International Advertising Research Contributor(s): Cheng, Hong (Editor) |
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ISBN: 1444332376 ISBN-13: 9781444332377 Publisher: Wiley-Blackwell OUR PRICE: $220.35 Product Type: Hardcover - Other Formats Published: March 2014 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Advertising & Promotion |
Dewey: 659.1 |
Series: Handbooks in Communication and Media |
Physical Information: 1.5" H x 7" W x 9.7" (2.55 lbs) 656 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
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