| The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve Contributor(s): Lantz, Jeffery W. (Author) |
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ISBN: 1449540546 ISBN-13: 9781449540548 Publisher: Createspace Independent Publishing Platform OUR PRICE: $33.20 Product Type: Paperback Published: October 2009 |
| Additional Information |
| BISAC Categories: - Law | Computer & Internet |
| Physical Information: 0.59" H x 7.52" W x 9.25" (1.08 lbs) 282 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo , blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo , and creating business pages on Facebook and Twitter. |