| Delivering the Customer Experience: Creating Attainable Dreams A Guide for Retail Teams Contributor(s): Dorgan, Mark F. (Author) |
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ISBN: 1453823980 ISBN-13: 9781453823989 Publisher: Createspace Independent Publishing Platform OUR PRICE: $13.69 Product Type: Paperback Published: October 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing |
| Physical Information: 0.3" H x 7" W x 10" (0.56 lbs) 140 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorgan offers a practical framework you can use to design and deliver a differentiated retail customer experience in the store and in multi-channel retailing. Using straight-forward descriptions of the key concepts, best practice cases and practical tool sets, the book offers retail teams and others who deal with consumers a clear and practical approach to delivering the customer experience in-store, on-line, on-mobile and across channels, tapping into both established retail best practices and strategies for responding to new consumer trends. |