| Media Planning & Buying in the 21st Century Workbook Contributor(s): Geskey Sr, Ronald D. (Author) |
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ISBN: 1461009537 ISBN-13: 9781461009535 Publisher: Createspace Independent Publishing Platform OUR PRICE: $37.95 Product Type: Paperback - Other Formats Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.38" H x 8" W x 10" (0.80 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapter in the text. |