| The Production Manual Revised Edition Contributor(s): Ambrose, Gavin (Author), Harris, Paul (Author) |
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ISBN: 1472591313 ISBN-13: 9781472591319 Publisher: Fairchild Books OUR PRICE: $45.86 Product Type: Paperback - Other Formats Published: March 2016 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Typography - Design | Book |
| Dewey: 686.22 |
| Series: Required Reading Range |
| Physical Information: 0.6" H x 8.6" W x 11.7" (2.10 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added. |
Contributor Bio(s): Ambrose, Gavin: - Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Harris, Paul: - Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. |