| Advertising and Promotion Contributor(s): Hackley, Chris (Author), Hackley, Rungpaka Amy (Author) |
|
 |
ISBN: 1473997992 ISBN-13: 9781473997998 Publisher: Sage Publications Ltd OUR PRICE: $71.50 Product Type: Paperback - Other Formats Published: January 2018 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| LCCN: 2017955134 |
| Physical Information: 0.7" H x 7.3" W x 9.1" (1.75 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
Contributor Bio(s): Hackley, Chris: - Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London, UK. Chris Hackley was the first Chair in Marketing to be appointed at Royal Holloway University of London, in 2004. Prior to that he was head of the Marketing subject group at the University of Birmingham, UK. His PhD from Strathclyde University (AACSB), Scotland, focused on the creative development process in top advertising agencies. He teaches and researches in advertising, marketing, and consumer cultural policy. Chris has published his work in some 200 books, research articles, features, reports, conference papers and presentations. He has consulted on UK alcohol policy with the UK Government Cabinet Office and the Department of Health, and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post on topics including product placement and native advertising. Professor Hackley is a regular contributor to print and broadcast media on marketing and consumer policy topics with more than 100 media appearances and mentions. He has been interviewed on alcohol policy and media policy for BBC TV, ITV, BBC Radio 4, and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in some overseas publications such as the Melbourne Age, Harvard Business Review, and The Times of India. Hackley, Rungpaka Amy: - Rungpaka Amy Hackley is Lecturer in Marketing at the School of Business and Management, Queen Mary University of London, UK. Rungpaka Amy Hackley is Lecturer in Marketing at Queen Mary, University of London. Prior to that she was Lecturer in Marketing at Durham University, and before that, she lectured in marketing at the University of Surrey. Dr Hackley's teaching and research focuses on advertising, branding, marketing and consumer culture theory research. Her PhD entailed a cross cultural study of young consumers' experiences of TV product placement, and her first publication from her PhD research was the only UK paper cited by the ITV companies in their response to the UK Government's first consultation on UK TV product placement regulation. She also holds a first degree in Mass Communication and a Master's in Marketing. Dr Hackley has presented her research at international conferences in Asia, North America, Australasia, Europe and the UK, and her work has been published in journals such as the International Journal of Advertising; Journal of Business Research: Journal of Marketing Management: Marketing Theory and Asian Journal of Business, and Proceedings of the Association for Consumer Research, among others. |