| Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice Contributor(s): Pettinga, Deidre (Author), Angelov, Azure D. S. (Author), Bateman, David F. (Author) |
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ISBN: 1475850077 ISBN-13: 9781475850079 Publisher: Rowman & Littlefield Publishers OUR PRICE: $70.29 Product Type: Hardcover - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Education | Administration - General - Education | Educational Policy & Reform - Education | Leadership |
| Dewey: 371.2 |
| LCCN: 2019008403 |
| Physical Information: 0.5" H x 6" W x 9" (0.89 lbs) 158 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice. |