| Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice Contributor(s): Pettinga, Deidre (Author), Angelov, Azure D. S. (Author), Bateman, David F. (Author) |
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ISBN: 1475850085 ISBN-13: 9781475850086 Publisher: Rowman & Littlefield Publishers OUR PRICE: $32.67 Product Type: Paperback - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Education | Administration - General - Education | Educational Policy & Reform - Education | Leadership |
| Dewey: 371.2 |
| LCCN: 2019008403 |
| Physical Information: 0.37" H x 6" W x 9" (0.53 lbs) 158 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided. |