| Hashtags and Headlines: Marketing for School Leaders Contributor(s): Angelov, Azure D. S. (Author), Pettinga, Deidre (Author), Bateman, David F. (Author) |
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ISBN: 147585305X ISBN-13: 9781475853056 Publisher: Rowman & Littlefield Publishers OUR PRICE: $28.71 Product Type: Paperback - Other Formats Published: February 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Education | Administration - General - Education | Aims & Objectives |
| Physical Information: 0.28" H x 6" W x 9" (0.41 lbs) 130 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning. |