| My Life in Advertising Contributor(s): Hopkins, Claude (Author) |
|
 |
ISBN: 1478347333 ISBN-13: 9781478347330 Publisher: Createspace Independent Publishing Platform OUR PRICE: $8.07 Product Type: Paperback - Other Formats Published: August 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.29" H x 5.98" W x 9.02" (0.42 lbs) 134 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. |