| The Social Organism Lib/E: A Radical Understanding of Social Media to Transform Your Business and Life Contributor(s): Luckett, Oliver (Read by), Casey, Michael J. (Author) |
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ISBN: 1478943386 ISBN-13: 9781478943389 Publisher: Hachette Books OUR PRICE: $69.29 Product Type: Compact Disc - Other Formats Published: November 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Computers | Web - Social Media |
| Dewey: 302.231 |
| Descriptions, Reviews, Etc. |
| Publisher Description: A groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit. The cofounder of three multi-million-dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat-and an epiphany: social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing-to an astonishing degree-how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life. |
Contributor Bio(s): Casey, Michael J.: - Michael J. Casey writes for the Wall Street Journal, covering global finance in his Horizons column. He is a frequent contributor to the Journal's MoneyBeat blog. Casey has written for such publications as Foreign Policy, the Washington Post, and the Financial Times. His books include Che's Afterlife and The Unfair Trade. Luckett, Oliver: - Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands, including Star Wars, The Chainsmokers, Steve Aoki, and Toy Story 3. |