| You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales Contributor(s): Ward, Merlin U. (Author) |
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ISBN: 1493577433 ISBN-13: 9781493577439 Publisher: Createspace Independent Publishing Platform OUR PRICE: $9.50 Product Type: Paperback Published: November 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.35" H x 5.98" W x 9.02" (0.51 lbs) 166 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketers are quick to jump to the "what" and "where" of social media marketing, but they are often late on answering "why." Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence. It answers why your consumers should care, why you should want them to care more, and why you want them on your side. |