| Why Women Buy: How to Sell to the World's Largest Market Contributor(s): Jones, Dawn (Author) |
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ISBN: 1504721330 ISBN-13: 9781504721332 Publisher: Made for Success OUR PRICE: $67.50 Product Type: Compact Disc - Other Formats Published: April 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General |
| Themes: - Sex & Gender - Feminine |
| Descriptions, Reviews, Etc. |
| Publisher Description: Women drive 80 percent of consumer spending. The most powerful determining factor of how we see the world is gender. This segment of the population holds a buying power of more than $4.4 trillion dollars, in the US alone Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares seven techniques for bridging the gap and capturing more business. Recognize powerful, yet subtle differences selling to women vs. men.Learn how to keep your intention genuine.Master the sales questions that motivate even challenging buyers.Determine if your style is helping this decision maker say "Yes" or "No."Recognize your own blind spots.Why Women Buy will equip you to be light years ahead of your competition at mastering the art of selling to half the planet |
Contributor Bio(s): Jones, Dawn: - Dawn Jones, the Personality Analyst, is an author, speaker, and radio talk show host. More than a theorist, she has put her insights and methods to the test in real-life situations, professionally and personally. She is passionate about helping people reach their goals and live their dreams and helps them discover the essentials of communicating for results, building self-esteem, and unlocking their paths to success. In her free time, Dawn travels with her husband to East Africa, where they volunteer with nonprofit groups to help build hope and a future for the next generation. |