| Media Planning & Buying in the 21st Century Workbook, 3rd Edition Contributor(s): Geskey Jr, Ronald D. (Author), Geskey Sr, Ronald D. (Author) |
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ISBN: 1505326893 ISBN-13: 9781505326895 Publisher: Createspace Independent Publishing Platform OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.33" H x 7.99" W x 10" (0.70 lbs) 154 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc. |