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McDonald's: The Business Behind the Golden Arches
Contributor(s): Senker, Cath (Author)
ISBN: 1512405906     ISBN-13: 9781512405903
Publisher: Lerner Publications (Tm)
OUR PRICE:   $25.32  
Product Type: Library Binding - Other Formats
Published: January 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Juvenile Nonfiction | Business & Economics
- Juvenile Nonfiction | Cooking & Food
Dewey: 338.761
LCCN: 2015033981
Lexile Measure: 1170
Series: Big Brands
Physical Information: 0.3" H x 8.9" W x 10.7" (0.90 lbs) 32 pages
Accelerated Reader Info
Quiz #: 180536
Reading Level: 7.2   Interest Level: Middle Grades   Point Value: 1.0
 
Descriptions, Reviews, Etc.
Publisher Description:

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.

From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.