The New Marketing: How to Win in the Digital Age Contributor(s): Burgess, Cheryl (Author), Burgess, Mark (Author) |
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ISBN: 1526490102 ISBN-13: 9781526490100 Publisher: Sage Publications Ltd OUR PRICE: $49.40 Product Type: Paperback - Other Formats Published: September 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Industries - Retailing - Business & Economics | E-commerce - Internet Marketing |
Dewey: 658.872 |
LCCN: 2020933403 |
Physical Information: 0.6" H x 6.7" W x 9.6" (1.00 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. |