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The New Marketing: How to Win in the Digital Age
Contributor(s): Burgess, Cheryl (Author), Burgess, Mark (Author)
ISBN: 1526490102     ISBN-13: 9781526490100
Publisher: Sage Publications Ltd
OUR PRICE:   $49.40  
Product Type: Paperback - Other Formats
Published: September 2020
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Business & Economics | Industries - Retailing
- Business & Economics | E-commerce - Internet Marketing
Dewey: 658.872
LCCN: 2020933403
Physical Information: 0.6" H x 6.7" W x 9.6" (1.00 lbs) 288 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.

From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.