Advertising and Promotion Contributor(s): Hackley, Chris (Author), Hackley, Rungpaka Amy (Author) |
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ISBN: 1529718511 ISBN-13: 9781529718515 Publisher: Sage Publishing Ltd OUR PRICE: $230.67 Product Type: Hardcover - Other Formats Published: May 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Public Relations - Business & Economics | Marketing - General |
Dewey: 659.1 |
LCCN: 2020949366 |
Physical Information: 0.94" H x 7.5" W x 9.25" (2.07 lbs) 424 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
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