| Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media Contributor(s): Geskey Sr, Ronald D. (Author) |
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ISBN: 1537438263 ISBN-13: 9781537438269 Publisher: Createspace Independent Publishing Platform OUR PRICE: $85.45 Product Type: Paperback Published: November 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 1.37" H x 6" W x 9" (1.98 lbs) 684 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying. |