DONALD TRUMP - The Art Of Getting Attention: Top 5 Business Lessons From The Presidential Campaign Of A Businessman Contributor(s): Dagen, David (Author), Facts, Entrepreneurship (Author) |
|
ISBN: 1537571796 ISBN-13: 9781537571799 Publisher: Createspace Independent Publishing Platform OUR PRICE: $15.19 Product Type: Paperback Published: September 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct |
Physical Information: 0.21" H x 5.98" W x 9.02" (0.32 lbs) 100 pages |
Descriptions, Reviews, Etc. |
Publisher Description: ***SPECIAL DEAL Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena. Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States. Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm. This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement. Introduction Donald Trump - The Man Strategy #1 - Get Attention at All Costs Be Noticeable Create Messaging That Incites a Reaction Define the Brands of Your Rivals Take a Stand Spin Controversy Strategy #2 - Know All the Players in the Game Media Competition Target Market Raving Fans Non-Supporters or "Haters" Strategy #3 - Keep an Authentic and Consistent Brand The Authentic Trump Attitude The Authentic Trump Style The Authentic Trump "Diplomacy" Authenticity Builds Relationships Strategy #4 - Adopt a Clear and Simple Mission Statement Choose the Wording Carefully Focus on Being Inclusive Strategy #5 - Dominate Social Media Departure from Television Advertising Twitter Marketing Facebook and Internet Marketing Promotional Products Consistency and the Personal Touch through Digital Communications Conclusion 10 Most Outrageous Donald Trump Quotes |