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An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.

In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.

Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.

Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

Maany Peyvan is a lead writer at Google, where he creates editorial and social content, advises on executive communications strategy, and leads speechwriting for YouTube. He was previously an appointee in the Obama administration, serving as chief speechwriter at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master's degree in international relations, both from Johns Hopkins University.

Stephen Graybill is an actor, producer, and award-winning voice over artist. He was seen on television in The Girls Guide to Depravity, Law & Order: SVU, Law & Order, and HBO's The Wire. He has also acted on stage and done voice-overs for commercials, winning both a Gold Clio Award and a Silver Effie Award. He has also narrated Jesus Swagger by Jarrid Wilson.

Robert Kyncl is the chief business officer at YouTube. He was previously vice president of content at Netflix, where he spearheaded content acquisition for streaming TV shows and movies over the Internet. Robert holds a master's degree in business administration from Pepperdine University and a bachelor of science in international relations from SUNY-New Paltz. He lives in Los Angeles with his wife and two daughters.