| Wholesale Distribution Channels: New Insights and Perspectives Contributor(s): Rosenbloom, Bert (Editor) |
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ISBN: 1560246189 ISBN-13: 9781560246183 Publisher: Routledge OUR PRICE: $66.49 Product Type: Paperback - Other Formats Published: January 1994 Annotation: Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectivenesspower relationships in wholesale distribution channelswholesalers'liability for defective productsthe impact of dominant buyers on wholesalingwholesalers as marketing expertstransportation cost-effectivenessprofitability of wholesalers in vertical marketsReaders will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial |
| Dewey: 658.86 |
| LCCN: 93044293 |
| Physical Information: 0.43" H x 6.06" W x 8.38" (0.55 lbs) 154 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:
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