| Managed Service Restructuring in Health Care: A Strategic Approach in a Competitive Environment Contributor(s): Winston, William (Author), Goldman, Robert L. (Author), Mukherjee, Sanjib K. (Author) |
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ISBN: 1560248963 ISBN-13: 9781560248965 Publisher: Routledge OUR PRICE: $180.50 Product Type: Hardcover - Other Formats Published: February 1995 Annotation: This book serves health care managers and prospective managers who must deal with ineffective service lines. Goldman and Mukherjee review pertinent views, facts, and cases to establish the foundation for service restructuring. Through marketing and financial principles, the book shows how to profitably extend the productive life of a particular service and also how to prevent the decline of service units. |
| Additional Information |
| BISAC Categories: - Medical | Health Care Delivery - Business & Economics | Marketing - General |
| Dewey: 362.106 |
| LCCN: 93043876 |
| Series: Haworth Marketing Resources |
| Physical Information: 0.6" H x 6.1" W x 8.5" (0.80 lbs) 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers'situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities.Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas:
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