| Merchandising: Theory, Principles, and Practice Contributor(s): Kunz, Grace I. (Author) |
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ISBN: 1563678268 ISBN-13: 9781563678264 Publisher: Fairchild Books OUR PRICE: $148.50 Product Type: Paperback - Other Formats Published: August 2009 Annotation: With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Design | Fashion & Accessories |
| Dewey: 658.8 |
| LCCN: 2009930338 |
| Physical Information: 1.3" H x 7.4" W x 9.1" (2.05 lbs) 544 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials. |
Contributor Bio(s): Kunz, Grace I.: - Grace I. Kunz is Professor Emerita at Iowa State University. |