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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk]
Contributor(s): Paley, Norton (Author)
ISBN: 1574442694     ISBN-13: 9781574442694
Publisher: CRC Press
OUR PRICE:   $123.50  
Product Type: Hardcover - Other Formats
Published: December 1999
Qty:
Annotation: This is a self-contained book offering an innovative and pragmatic look approach to strategic and marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. The book provides planning forms and checklists, actual case histories, and extensive supporting text on how to identify business-building opportunities and translate them into strategies and tactics.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Advertising & Promotion
- Business & Economics | Entrepreneurship
Dewey: 658.802
LCCN: 99045098
Physical Information: 1.24" H x 6.34" W x 9.3" (1.4 lbs) 402 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.
How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.

Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.
Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.