| Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century Contributor(s): Paley, Norton (Author) |
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ISBN: 1574442864 ISBN-13: 9781574442861 Publisher: CRC Press OUR PRICE: $118.75 Product Type: Hardcover - Other Formats Published: November 2000 Annotation: This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.8 |
| LCCN: 00062767 |
| Series: St. Lucie Press Library of Executive Excellence Series |
| Physical Information: 0.74" H x 6.44" W x 9.56" (1.13 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist. |