| Branded Customer Service: The New Competitive Edge Contributor(s): Barlow, Janelle (Author) |
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ISBN: 1576754049 ISBN-13: 9781576754047 Publisher: Berrett-Koehler Publishers OUR PRICE: $20.66 Product Type: Paperback - Other Formats Published: September 2006 Annotation: The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations |
| Dewey: 658.812 |
| LCCN: 2004047605 |
| Physical Information: 0.69" H x 6.08" W x 9.04" (0.85 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images. |