| A Practical Guide to Crm: Building More Profitable Customer Relationships Contributor(s): Reynolds, Janice (Author) |
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ISBN: 1578201020 ISBN-13: 9781578201020 Publisher: CRC Press OUR PRICE: $54.10 Product Type: Paperback - Other Formats Published: February 2002 Annotation: CRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer contact. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Information Management - Business & Economics | Consumer Behavior - General |
| Dewey: 658.812 |
| LCCN: 2002280988 |
| Physical Information: 0.76" H x 6.06" W x 8.96" (1.08 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need |