| MDM for Customer Data: Optimizing Customer Centric Management of Your Business Contributor(s): Looi, Kelvin K. a. (Author) |
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ISBN: 1583473505 ISBN-13: 9781583473504 Publisher: MC Press OUR PRICE: $14.20 Product Type: Paperback - Other Formats Published: November 2009 |
| Additional Information |
| BISAC Categories: - Computers | Databases - Data Warehousing - Computers | Databases - General |
| Dewey: 338.761 |
| Physical Information: 0.3" H x 6.9" W x 8.8" (0.20 lbs) 100 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers. |