| 10 Ways to Screw Up an AD Campaign: And How to Create Ones That Work Contributor(s): Cohen, Barry H. (Author) |
|
 |
ISBN: 1598690825 ISBN-13: 9781598690828 Publisher: Adams Media Corporation OUR PRICE: $17.09 Product Type: Paperback - Other Formats Published: August 2006 Annotation: Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Direct - Business & Economics | Careers - General |
| Dewey: 659 |
| LCCN: 2006014706 |
| Physical Information: 0.71" H x 5.58" W x 8.44" (0.71 lbs) 272 pages |