| Handbook of Research on Global Diffusion of Broadband Data Transmission Contributor(s): Dwivedi, Ranjit (Author), Dwivedi, Yogesh K. (Editor), Papazafeiropoulou, Anastasia (Editor) |
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ISBN: 1599048515 ISBN-13: 9781599048512 Publisher: Information Science Reference OUR PRICE: $470.25 Product Type: Hardcover Published: March 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics - Computers | Intelligence (ai) & Semantics |
| Dewey: 384.33 |
| LCCN: 2007052995 |
| Physical Information: 2.44" H x 8.67" W x 11.22" (6.42 lbs) 992 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Exploring broadband adoption and the digital divide through a global perspective, this book provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. It also provides multicultural insight into what factors actively influence consumers' decisions to adopt broadband. |