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Why does knowing more mean believing--and doing--less? A prescription for change

The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead.

It is a catch-22 that starts, says psychologist and economist Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples--from the private sector to government agencies--Stoknes shows how to retell the story of climate change and, at the same time, create positive, meaningful actions that can be supported even by deniers.

In What We Think About When We Try Not To Think About Global Warming, Stoknes not only masterfully identifies the five main psychological barriers to climate action, but addresses them with five strategies for how to talk about global warming in a way that creates action and solutions, not further inaction and despair.

These strategies work with, rather than against, human nature. They are social, positive, and simple--making climate-friendly behaviors easy and convenient. They are also story-based, to help add meaning and create community, and include the use of signals, or indicators, to gauge feedback and be constantly responsive.

Whether you are working on the front lines of the climate issue, immersed in the science, trying to make policy or educate the public, or just an average person trying to make sense of the cognitive dissonance or grapple with frustration over this looming issue, What We Think About When We Try Not To Think About Global Warming moves beyond the psychological barriers that block progress and opens new doorways to social and personal transformation.

Jorgen Randers is professor of climate strategy at the BI Norwegian Business School, where he works on climate issues and scenario analysis. He was previously president of BI and deputy director general of WWF International (World Wildlife Fund) in Switzerland. He lectures internationally on sustainable development and especially climate, and is a nonexecutive member of a number of corporate boards. He sits on the sustainability councils of British Telecom in the UK and the Dow Chemical Company in the United States. In 2006 he chaired the cabinet-appointed Commission on Low Greenhouse Gas Emissions, which reported on how Norway can cut its climate gas emissions by two-thirds by 2050. Randers has written numerous books and scientific papers, and was coauthor of The Limits to Growth in 1972, Beyond the Limits in 1992, Limits to Growth: The 30-Year Update in 2004, and 2052: A Global Forecast for the Next Forty Years in 2011. Randers lives in Oslo, Norway.

Per Espen Stoknes is a psychologist and an economist. An entrepreneur, he has cofounded clean-energy companies, and he spearheads the BI Norwegian Business School's executive program on green growth. He has previously worked both as a clinical and organizational psychologist and as an advisor in scenario planning to a wide range of major national and international businesses, government agencies, and nonprofit institutions. His research interests include climate and environmental strategies, economic psychology, and energy systems. Teaching areas include green growth, foresight and corporate strategy, behavioral economics and expressive arts. He has written three books, including Money and Soul. He lives in Oslo, Norway.