| Scientific Advertising Contributor(s): Hopkins, Claude (Author) |
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ISBN: 1603868046 ISBN-13: 9781603868044 Publisher: Merchant Books OUR PRICE: $14.22 Product Type: Hardcover - Other Formats Published: February 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Direct |
| Dewey: 659 |
| Physical Information: 0.38" H x 6" W x 9" (0.67 lbs) 88 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business |