| 42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience Contributor(s): Lowell, Laura (Author) |
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ISBN: 1607730928 ISBN-13: 9781607730927 Publisher: Super Star Press OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: July 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | E-commerce - Internet Marketing |
| Dewey: 658.8 |
| Physical Information: 0.22" H x 5.5" W x 8.5" (0.30 lbs) 108 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point? |