42 Rules of Cold Calling Executives (2nd Edition): A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation Contributor(s): Vanella, Mari Anne (Author) |
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ISBN: 1607730995 ISBN-13: 9781607730996 Publisher: Super Star Press OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: November 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Marketing - Telemarketing - Business & Economics | Business Communication - General |
Dewey: 658.84 |
Physical Information: 0.22" H x 5.5" W x 8.5" (0.30 lbs) 108 pages |
Descriptions, Reviews, Etc. |
Publisher Description: '42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. Reading this book will deliver the following benefits:
If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:
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