| What Makes Your Brain Happy and Why You Should Do the Opposite Contributor(s): DiSalvo, David (Author), Herbert, Wray (Foreword by) |
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ISBN: 1616144831 ISBN-13: 9781616144838 Publisher: Prometheus Books OUR PRICE: $17.10 Product Type: Paperback Published: November 2011 |
| Additional Information |
| BISAC Categories: - Psychology | Cognitive Psychology & Cognition - Psychology | Neuropsychology |
| Dewey: 152.42 |
| LCCN: 2011028695 |
| Physical Information: 0.94" H x 6.01" W x 8.98" (0.97 lbs) 309 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives. |