The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success Contributor(s): Krevolin, Richard (Author), Beckwith, Harry (Foreword by) |
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ISBN: 1632650126 ISBN-13: 9781632650122 Publisher: Career Press OUR PRICE: $16.19 Product Type: Paperback - Other Formats Published: November 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.8 |
LCCN: 2015037784 |
Physical Information: 0.5" H x 5.9" W x 8.9" (0.70 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: |
Contributor Bio(s): Krevolin, Richard: - To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies--from Nestlé, Google, and Nike to a wide variety of smaller businesses--have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master's degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards. |