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HBR Guide to Data Analytics Basics for Managers
Contributor(s): Review, Harvard Business (Author)
ISBN: 1633694283     ISBN-13: 9781633694286
Publisher: Harvard Business Review Press
OUR PRICE:   $19.76  
Product Type: Paperback - Other Formats
Published: April 2018
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Decision Making & Problem Solving
- Business & Economics | Operations Research
- Business & Economics | Management - General
Dewey: 658.403
LCCN: 2017048270
Series: HBR Guide
Physical Information: 0.8" H x 5" W x 8.9" (0.65 lbs) 256 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

  • Identify the metrics you need to measure
  • Run experiments and A/B tests
  • Ask the right questions of your data experts
  • Understand statistical terms and concepts
  • Create effective charts and visualizations
  • Avoid common mistakes