Connecting With Consumers Through Effective Personalization and Programmatic Advertising Contributor(s): Remondes, Jorge (Editor), Madeira, Paulo (Editor), Alves, Carlos (Editor) |
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ISBN: 166849146X ISBN-13: 9781668491461 Publisher: IGI Global OUR PRICE: $237.50 Product Type: Hardcover Published: December 2023 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Advertising & Promotion - Business & Economics | Consumer Behavior - General |
Dewey: 658.872 |
LCCN: 2023029642 |
Physical Information: 0.75" H x 8.5" W x 11" (2.32 lbs) 320 pages |