The Marketing Machine(R) for Small Business Accountants - THE WORKBOOK: Systematic and measurable referral marketing programs Contributor(s): Nicols, Virginia S. (Author), Krueger, Joseph A. (Author) |
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ISBN: 1692653504 ISBN-13: 9781692653507 Publisher: Independently Published OUR PRICE: $14.20 Product Type: Paperback - Other Formats Published: September 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Advertising & Promotion |
Physical Information: 0.11" H x 8.5" W x 11.02" (0.32 lbs) 52 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Our first book in this series, The Marketing Machine(R) for Small Business Accountants, built on the premise that referrals are the life blood of professionals. And now, this WORKBOOK version gives you an easy way to put the principles to work. If you are getting too few referrals, or too many of the wrong kind, your firm will continue to face an uphill battle. The WORKBOOK takes you step by step through the process of reaching what we call 2nd and 3rd tier referral sources -- people who have no direct connection to you and who know you and your work only by reputation. It's all possible when approached systematically The Marketing Machine(R) for Small Business Accountants provides the background for building your sustainable practice. The WORKBOOK adds a step-by-step playbook in the form of simple questions that pinpoint the essentials for YOUR firm. There's room for you to write your answers. Complete the workbook on your own schedule. Here are the essentials of the formula:
Unless you are flush with client business and record-breaking profits, you need to read the book and work your way through this Workbook. It's more than an exercise, it's a step-by-step plan you will take into battle - and you'll refer to again and again to update with the changes in your business. In addition to the basic workbook, you will have access to targeted supplemental checklists, marketing tips, etc. The Marketing Machine(R) for Small Business Accountants and its companion WORKBOOK are just the beginning |