| Direct Mail in the Digital Age Contributor(s): Grensing-Pophal, Lin (Author) |
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ISBN: 1770400710 ISBN-13: 9781770400719 Publisher: Self-Counsel Press OUR PRICE: $17.06 Product Type: Paperback - Other Formats Published: May 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Entrepreneurship - Business & Economics | Small Business - General |
| Dewey: 659.133 |
| Physical Information: 0.35" H x 6.03" W x 8.99" (0.62 lbs) 153 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage. |