| New Perspectives in Marketing by Word-Of-Mouth Contributor(s): Limited, Emerald Group Publishing (Author) |
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ISBN: 1785608193 ISBN-13: 9781785608193 Publisher: Emerald Group Publishing OUR PRICE: $66.49 Product Type: Paperback Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: Emerald Gems |
| Physical Information: 0.5" H x 6.5" W x 9.5" (0.90 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection. |