| New Perspectives in Luxury Branding Contributor(s): Limited, Emerald Group Publishing (Author) |
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ISBN: 1785608630 ISBN-13: 9781785608636 Publisher: Emerald Group Publishing OUR PRICE: $66.49 Product Type: Paperback Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 659 |
| Series: Emerald Gems |
| Physical Information: 0.6" H x 6.5" W x 9.5" (1.00 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand |