| Why Service Matters: A Collection of Essays That Will Change How You Think About Service Contributor(s): Pupo, Raul (Author) |
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ISBN: 1795734787 ISBN-13: 9781795734783 Publisher: Independently Published OUR PRICE: $28.45 Product Type: Paperback - Other Formats Published: February 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Public Relations |
| Physical Information: 0.72" H x 5.98" W x 9.02" (1.03 lbs) 348 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Why Service Matters is timely as customer satisfaction ratings continue an inexorable downward slide with no apparent end in sight. Enterprise initiatives hatched in the ivory tower - in the absence of input from the front line or from the customer base - have failed to keep the enterprise from flailing at serving the customer. Further, nostrums such as off-shore outsourcing and automation have proved to be nothing more than public relations maneuvers with no consequential positive impact on service. |