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The Mother Of All Opportunities: A strategy for a decade of growth, profits and market share gains
Contributor(s): McCarter, Katrina (Author)
ISBN: 1925921247     ISBN-13: 9781925921243
Publisher: Marketing to Mums
OUR PRICE:   $15.26  
Product Type: Paperback - Other Formats
Published: September 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Business & Economics | Sales & Selling - General
Physical Information: 0.48" H x 5.83" W x 8.27" (0.61 lbs) 226 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

There's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of this huge opportunity right in front of them. And those that have recognised it often don't fully understand it and so are still missing out. That opportunity is mums.

In research over many years, mothers have made it clear they are unhappy with the way brands are communicating with them. Katrina McCarter's research has found that 63% of Australian mothers felt brands and advertisers don't understand them. Despite being such a lucrative market, this means businesses are missing opportunities every day.

The Mother of All Opportunities educates board directors, C-suite and senior executives, big brand marketers, and business owners about:

  • why mums represent the biggest growth opportunity globally over the next decade
  • key global trends that will be impacting your current strategy
  • the mum opportunities brands are missing right now across segments, locations and industries
  • why you need to invest in this market and upskill your teams now
  • the future of successful marketing to mums.

Katrina McCarter demonstrates why now is the right time to rethink relationship with the world's most powerful consumer, mums. Fast track your brand and build a competitive advantage by gaining critical research-based insights into this massive and underexposed market.

Contributor Bio(s): McCarter, Katrina: - Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She holds a Bachelor of Business (Marketing) and MBA (International Business), and has 18 years' sales and marketing experience across diverse industries. She works with businesses of all types and sizes, providing strategies, research, advice and board briefings. She is an award-winning businesswoman and mother of three. Katrina is a data-driven marketer who regularly engages in research to deeply understand mothers across the world. She shares her findings through books, podcasts, articles, videos and speaking at conferences and brand events throughout Australia and overseas, and is a sought-after media commentator.