| The Language of Content Strategy Contributor(s): Abel, Scott (Author), Bailie, Rahel Anne (Author), Abel, Scott (Editor) |
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ISBN: 1937434346 ISBN-13: 9781937434342 Publisher: XML Press OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: February 2014 |
| Additional Information |
| BISAC Categories: - Computers | Social Aspects - Business & Economics | Information Management - Reference | Dictionaries |
| Physical Information: 0.3" H x 5.5" W x 8.5" (0.37 lbs) 136 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients. |