| Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense Contributor(s): Few, Stephen (Author) |
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ISBN: 1938377109 ISBN-13: 9781938377105 Publisher: Analytics Press OUR PRICE: $10.76 Product Type: Paperback Published: February 2018 |
| Additional Information |
| BISAC Categories: - Computers | Information Technology |
| Physical Information: 0.4" H x 6" W x 8.9" (0.50 lbs) 96 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Big Data, Big Dupe is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data. |